You own the most powerful health device ever made. Let's actually use it. Personalized training plans built from your Apple Watch data, guided by Howie — who lost 35 pounds at age 47 and has kept it off for 20 years.
Start Your Transformation Introductory price: $397 for 12 weeksLife got busy. The weight crept on. Your Apple Watch keeps buzzing, but you're not sure what to do with the numbers. You're not alone.
Sports, gym, running — that was your identity. Then career, kids, and life happened. Now you barely recognize the person in the mirror.
It tracks everything — VO2 Max, heart rate, activity rings. But most people see the numbers and have no idea what to actually do with them.
YouTube workouts and cookie-cutter apps aren't designed for someone in their 40s, 50s, or 60s coming back from years of being inactive. You need something personalized.
That competitive drive never left. You just need someone to show you the path — and hold you accountable along the way.
Not a course. Not a video library. A real human coach analyzing your Apple Watch data and building plans specifically for you.
Your coach reviews your Apple Watch and iPhone Health metrics to create custom 1-2 week training plans that evolve as you improve.
Regular coaching sessions via email or Zoom. Review your progress, adjust your plan, and stay accountable — every two weeks, consistently.
The #1 predictor of how long you'll live — and your Apple Watch already tracks it. We'll show you exactly how to improve it.
Smart, gradual programming that respects where you are today. No crash diets. No extreme workouts. Just consistent, data-informed progress.
Learn to use features you didn't know existed. Heart rate zones, recovery tracking, workout customization — your Watch becomes your training partner.
This isn't a 12-week fix — it's the foundation for the rest of your life. You'll finish with the knowledge and habits to keep going on your own.
We teach you easy healthy eating tips — no calorie counting, no weighing food. Howie shares simple habits every week or two, tailored to your lifestyle. The focus is on what you can add, not what you have to cut.
It's not cholesterol. It's not blood pressure. The single strongest predictor of longevity is your cardiorespiratory fitness — and your Apple Watch already measures it.
Low VO2 Max is a bigger mortality risk factor than obesity, high blood pressure, or even smoking. That's not opinion — it's peer-reviewed research.
Whether you're 45 or 70, targeted training can increase your VO2 Max significantly. It's never too late to change this number.
Your Apple Watch tracks VO2 Max automatically. But most people see the number and have zero idea what to do next. That's where coaching makes the difference.
Not a social media fitness influencer. An MIT-trained engineer who applied the same analytical rigor to health that he applied to his career — and has the data to prove it.
Engineering mindset applied to health optimization
Still training hard every week at 67
Top range for someone in their 50s — at age 67
When people saw what he'd accomplished, they asked how he did it — and he started sharing his method
Howie used the same analytical mindset that got him through MIT to solve his own health crisis. The result was a personal transformation — he lost 35 pounds at age 47 and has maintained that weight loss and his conditioning for over 20 years. That long-term track record is what sets this program apart.
When friends and family saw his results, they asked how he did it. He started sharing his method — and discovered that the same principles that worked for him could work for anyone willing to put in the effort.
Today, at 67, his VO2 Max puts him in the high range for someone in their 50s. He's not selling theory — he's living the program every single day.
No complex apps to download. No 200-page programs to read. Just you, your Apple Watch, and a coach who knows what to do with the data.
Send your Apple Watch and iPhone Health screenshots. Your coach reviews your VO2 Max, heart rate, activity, and more.
Receive a custom 1-2 week training plan built specifically for your fitness level, goals, and schedule.
Follow your plan. Your Apple Watch tracks everything automatically. Watch your numbers improve week over week.
Bi-weekly sessions to review progress, celebrate wins, and adjust the plan as your fitness improves.
Less than $5 a day for personalized coaching that could add years to your life.
Personal Apple Watch health coaching
One-time payment • No recurring fees
Everything you need to know before getting started.
Yes, this program is built around Apple Watch and iPhone Health data. Your coach uses your real metrics — VO2 Max, heart rate, activity data — to build your personalized training plans. An Apple Watch Series 4 or newer is recommended.
Yes — this program is designed for anyone who wants to use their Apple Watch data to get healthier. Whether you're moderately out of shape or completely starting from scratch, Howie meets you exactly where you are. No judgment, no impossible workouts. Just smart, gradual progression based on your data.
Sessions happen via email or Zoom — whichever you prefer. You'll share your Apple Watch health screenshots, your coach will review the data, and you'll receive updated training plans along with guidance on what to focus on next.
Apps give everyone the same program. This is 1-on-1 coaching from someone who reviews YOUR data every two weeks. Howie lost 35 pounds at age 47 and has kept it off for over 20 years — he's living proof the method works. No algorithm can replace that level of personal attention.
Results vary, but most people see measurable improvements in VO2 Max, resting heart rate, and daily activity levels within the first 4-6 weeks. The goal isn't just 12 weeks of improvement — it's building habits and knowledge that last the rest of your life.
Yes! Once you sign up, your coach will reach out to schedule your first data review and create your initial training plan. You'll be up and running within days of enrollment.
Stop collecting data you don't use. Start a program that turns your health metrics into real results.
Begin Your 12-Week Transformation